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Home > SharePoint Branding
SharePoint Branding
SharePoint branding is about applying an organization's identity to an existing software application through customization of a portal site. Its a requirement which has a profound impact on the end user. It is very easy to transform a Microsoft Office SharePoint Portal Server site into a branded portal site that can make the identity of your organization stronger. Office SharePoint Server 2007 enables branding by dividing content from display through the use of Master Pages, Pages Layouts and CSS styles.
SharePoint Branding
SharePoint Branding
There are number of reasons for applying the organization's brand to the portal site:
  • Establish corporate identity and ownership
  • Reinforce enterprise standards
  • Ease of use
  • Create a sense of place
With SharePoint 2013, Microsoft has made large investments in new features that allow designers to more easily apply custom styles and branding to their SharePoint sites through the new features like the Design Manager, Managed Navigation, Device Channels, Composed Looks and more.
Design Manager in SharePoint 2013 provides a new approach for designing websites. Several new branding and design-based capabilities available in Design Manager enable you to create a compelling look, feel, and behavior for your SharePoint 2013 site. Design Manager also supports importing and exporting a visual design, and can help you ensure a consistent visual experience across all device platforms in your organization.
  • Design packages:
    In SharePoint 2013, Design Manager can help web developers and designers build and export the visual design of a SharePoint site collection as a package. This package can easily be distributed to customers, or other designated groups, for installation on their site collections. This new feature reduces the complexity of transporting designs, and makes it easier for customers to outsource the visual design of their sites. For example, some usage scenarios can include the following:
    • New Design — A company with limited web design capabilities might contract a vendor agency to refresh their current SharePoint site with a more modern interpretation. The agency can create the site and easily package the contents for importing back into the company SharePoint farm.
    • Cross-Site Publishing — An enterprise IT department using cross-site publishing in SharePoint 2013 might have to share a visual design across multiple site collections. They create the site in-house and want a simple way to transport the design across several SharePoint websites. The design package functionality through Device Manager enables them to export and import with reduced administrative support and complexity.

  • Device channels:
    With device channels in SharePoint 2013, you can render a single publishing site in multiple ways by using different designs that target different devices.

    A device channel is part of the SharePoint 2013 publishing infrastructure that enables you to render certain site content, style your content, and even change images—while maintaining the same URL across a pool of different devices. Compared to the desktop version of the SharePoint site, a mobile rendering can be formatted with a smaller width, have better navigation with wider touch targets, and show a reduced amount of information for better usability. You can create a single site, and author and edit the content a single time for all your different mobile devices. When a user browses a SharePoint site from a mobile device such as a smartphone or tablet, the mobile browser submits to the site an HTTP GET request that includes a user agent string. This string contains information about the type of device that is trying to access the site. Based on that device substring, the device browser can be redirected to a specific master page view. These device channels can each be given a different master page and thus CSS file to give users a more optimal viewing experience.

Using device channels across different device platforms
You can create and configure a device channel from the Site Settings menu under the Look and Feel section, or alternatively through the Design Manager option in the same section. When you create a device channel item, there are five required and optional fields to supply for the process.
  • Image renditions:
    An image rendition defines the dimensions that are used to display images in SharePoint publishing sites.
  • Snippets:
    A snippet is an HTML representation of a SharePoint component or control such as a navigation bar or a Web Part. By using the Snippet Gallery in Design Manager, you can quickly add SharePoint functionality to your HTML master page or page layout.
Intelliswift is a Microsoft Gold Certified company with a pool of SharePoint experts. Our main focus is SharePoint services and aided services as well. The customization of your portal includes not only new graphical elements but also changing the entire user experience in a drastic manner.
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